LAMMA was born from a simple observation: grocery shopping in Africa was time-consuming, inefficient, and often resulted in food waste. Our founders, having experienced the challenges of traditional grocery shopping firsthand, envisioned a better way.
Starting with a single Blue Store in Casablanca in 2021, we set out to prove that quick commerce could work in African markets. Our unique approach combines technology with deep local understanding, creating a service that truly serves African families.
Today, with 15+ Blue Stores across Morocco and over 1 million orders delivered, we're expanding across Africa. Our success isn't just measured in numbers, but in the time we give back to families and the support we provide to local economies.
Company Founded
LAMMA launched in Casablanca with first Blue Store
Rapid Growth
Expanded to 5 Blue Stores, launched LAMMA for Pros
1M Orders
Celebrated 1 millionth order, expanded to Rabat
Series A Funding
Raised $15M led by Orange Ventures
African Expansion
Launching in Lagos, Nairobi, and Cairo